CASE STUDY
the stoop pigeon
PHILLY’S PREMIER WOMXN’S SPORTS HUB
Watch Party PHL began hosting watch parties in March 2024. A year later, they were ready to build a permanent home for women’s sports fandom — and needed a clear, compelling story to bring investors and future patrons along with them.
PROCESS & DELIVERABLES
We started by defining their mission and principles, the foundation for everything that followed.
With key tenets of their identity in mind; community-oriented, a little gritty, and unmistakably Philly, as well as their ambition to reshape Philly sports culture fully in focus, we developed a Founding Members Kickstarter campaign, a name and logo, and brand launch video, voiced by Philly sports legend Kate Scott.
Founding Members Campaign Video
New Name & Logo
Launch Video
RESULTS
★ A Kickstarter campaign that raised $71,128 – 177% of their goal.
★ Local & National Press Coverage (Philadelphia Inquirer, CBS News etc)
★ A clear vision for the future that felt authentic to their community and energized their base.