Services
when you’re building a brand from scratch
A defined mission, vision, and principles is the foundation of every strong brand. Getting this right early allows you to act with consistency every step of the way, enabling your brand identity to compound over time, building trust and equity.
A name and visual identity are often the first things fans meet, and they carry real emotional stakes. We turn a process that can feel subjective and emotionally charged into one where stakeholders can align on what success actually looks like, and land on brand assets that will be a part of your city’s sports culture for years to come.
when you need to close a deal
A narrative built to help you make the case for investment in your property, whether that's landing a sponsor or pitching investors. You provide the inputs and we build the story and structure around them, designed to speak to your audience and make the opportunity feel obvious.
when your creative team needs direction
A brief that gives your creative team what they need to develop a unique campaign for your brand. Structured so creative execution has a clear target to hit, rooted in unique insight into the women’s sports audience.
WHEN YOU’RE NEW TO WOMEN’S SPORTS
A presentation built through two lenses: how your category shows up in women's sports today, and how brands typically show up in the specific sport you're sponsoring. Giving your sponsorship team a foundation to guide decisions and a whitespace to fill.
A 2-hour walking tour through lower Manhattan, built for teams who are looking to get out of the office and see women’s sports in a new light. Accommodates up to 12 people.
why work with us?
Caitlin's deep experience in branding and advertising means she builds narratives that earn attention and hold up under scrutiny from sponsors, investors, fans, and press. Her work experience ranges from large organizing bodies like the International Olympic Committee and the NWSL, all the way down to grassroots organizations, giving you the benefit of insight across the full spectrum of women’s sports.
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.