CASE STUDY
women’s sports rally
NYC Social club shaking up the future of sports fandom
Women’s Sports Rally is a fan community and co-host of NYC’s biggest women’s sports watch parties.
Heading into their second year, they were ready to grow, with more events, more partners, and more volunteers, but in order to expand, they needed to ground themselves in a defined vision to guide their behavior moving forward.
DELIVERABLES
We worked together to develop their organization’s belief, purpose, and promise, as well as principles, which has helped them grow effectively as they’ve evaluated partnership opportunities, and brought new volunteers on board.
We also used this as the foundation for their sponsorship deck, which helped them double their sponsors in the first three months.
“My experience working with Caitlin was transformative. Thanks to Caitlin, our brand is more cohesive, purposeful, and aligned with our long-term goals. I turn to the assets Caitlin helped us create daily.”
— Caroline FitzGerald, Founder of Women’s Sports Rally