Caitlin is a creative and social media strategist who has been crafting brand narratives for over 12 years. Her career in advertising has spanned both global and local work at agencies including McCann, Grey, and Deloitte, where she worked on campaigns recognized by Cannes, the Effies, and the Clios, amongst others. Over this time, she has honed her craft in shaping the narratives we encounter every day, working with some of the world’s most influential sports brands, including the IOC, WNBA, and NWSL. She is now taking her experience and expertise to an area she is passionate about to found Super Champ.